Born from a backyard hustle in the middle of a global pandemic, we’ve always believed that if you want something done right, you do it yourself. So when Andy built the first hard lid for his Ute during lockdown, it had to be strong, easy to use, and built to last – because he was the one using it.
Now, we make hard lids for Utes all over New Zealand, designed for the people who actually use them. Whether it’s a hard lid for a brand-new Ranger or a custom build for that old Silverado, we don’t just make products – we make them rad.
Rad isn’t just a brand; it’s a mindset. We’re about having fun and pushing the limits, just like you do every day. Whether you’re on the job or heading off-road, our lids are made to handle it. Built tough, built here, and always ready for the next RADventure.
It's in the family
Andy, Kelsi, Chase and Jasper, the rad humans behind RAD.
TOUGH BY NATURE.
RAD BY DESIGN.